The two guys whose quirky ad agency makes ads for Hummer and Cadillac don’t figure their future is in advertising.

The future is in ideas, say Gary Koepke and Lance Jensen, co-founders of Modernista. (More on that off-the-wall name later.)

At Modernista, those wacky ideas are remolding the agency from a place to go for ads to a place to seek out a magazine revamp, an instant infusion of online creativity or even a jammin’ rock video. With most of

Madison Avenue tanking in the Web age, and Modernista’s biggest client, GM, squeezing for cost cuts, perhaps it’s day everyone took notice.

“This business is no longer about just creating things,” says Koepke, the co-founder widely known for his artistic eye. “It’s about conceptualizing ideas — kind of like a think tank.”

These ideas have begun to decouple from ads that seem on TV screens or in magazines.

When U2 went scouting for […]

Orginal post by dhiram