Sometime amoung now and the convention, Barack Obama, just like the cool kid in study hall, will surreptitiously send a text letter announcing his pick for vice president. The ploy may seem foolish — the fad candidate adopts the latest tech fad — but it’s an urgent part of one of Obama’s most under-recognized campaign efforts.

The Web has certainly made it harder to roll out a surprise running mate. Four years ago, even as The New

York Post reported incorrectly that Dick Gephardt would be John Kerry’s 2004 vice presidential pick, a message-board commenter on an aviation Web site broke the news that Kerry had actually chosen John Edwards. (In a hangar, the commenter had spotted decals with Edwards’ name being added to Kerry’s campaign plane.)

But announcing Obama’s running mate by text report has little to do with proclaiming the selection and everything to do with getting […]

Orginal post by dhiram