The World Wide Web: Eight Predictions for 2008

In some ways, the old saying “the more things change, the more they stay the same” defined the World Wide Web segment in 2007. Video and mobile remain the new frontiers in digital advertising, Google continued to take market share — and please its shareholders — and Jerry Yang was back at the helm of Yahoo.

In 2007, we bid goodbye to George Reyes as the CFO of Google, Stratton Sclavos as the chairman and CEO of VeriSign, and Terry Semel as the CEO of Yahoo. A number of major options backdating scandals were additionally largely resolved. And, Google received FTC approval to acquire DoubleClick.

First, let’s review our seven 2007 predictions:

1. Comcast will further set up itself in the World Wide Web portal market with material partnership developments.

Comcast signed a major online advertising deal with Yahoo, acquired World Wide Web movie-ticket company Fandango, and launched entertainment/video Web site Fancast.

2. Google will strengthen its relationship with Apple.

Google is

one of the premier providers of applications for Apple’s iPhone. We wonder how that partnership will progress, given Google’s efforts around open networks and platforms. plus, we indicated we expected a new collaboration related to YouTube, whose subject matter is now available on the iPhone and Apple TV.

3. Google’s efforts beyond World Wide Web search and contextual advertising will continue to deliver only mixed results.

Although YouTube has continued to gain market share in the online video segment, it’s unclear what the financial impact to Google has been. We’ve been impressed by offerings from, and growth at, the company’s iGoogle personalized portal offering. However, Google largely remains a “one trick pony,” in our view.

4. Facebook’s efforts to expand beyond students and recent graduates will be largely unsuccessful. Moreover, the company won’t sell itself to a large Web company, particularly whether its asking price is $8 billion or more, as an early investor and board member…

Orginal post by Top Tech News

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    The World Wide Web: Eight Predictions for 2008

    In some ways, the old saying “the more things change, the more they stay the same” defined the Net segment in 2007. Video and mobile remain the new frontiers in digital advertising, Google continued to take market share — and please its shareholders — and Jerry Yang was back at the helm of Yahoo.

    In 2007, we bid goodbye to George Reyes as the CFO of Google, Stratton Sclavos as the chairman and CEO of VeriSign, and Terry Semel as the CEO of Yahoo. A number of major options backdating scandals were plus largely resolved. And, Google received FTC approval to acquire DoubleClick.

    First, let’s review our seven 2007 predictions:

    1. Comcast will further set up itself in the World Wide Web portal market with material partnership developments.

    Comcast signed a major online advertising deal with Yahoo, acquired Net movie-ticket company Fandango, and launched entertainment/video Web site Fancast.

    2. Google will strengthen its relationship with Apple.

    Google is one of

    the premier providers of applications for Apple’s iPhone. We wonder how that partnership will progress, given Google’s efforts around open networks and platforms. additionally, we indicated we expected a new collaboration related to YouTube, whose composition is now available on the iPhone and Apple TV.

    3. Google’s efforts beyond World Wide Web search and contextual advertising will continue to deliver only mixed results.

    Although YouTube has continued to gain market share in the online video segment, it’s unclear what the financial impact to Google has been. We’ve been impressed by offerings from, and growth at, the company’s iGoogle personalized portal offering. However, Google largely remains a “one trick pony,” in our view.

    4. Facebook’s efforts to expand beyond students and recent graduates will be largely unsuccessful. Moreover, the company won’t sell itself to a large Web company, particularly whether its asking price is $8 billion or more, as an early investor and board member…

    Orginal post by Top Tech News

    Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
    • Digg
    • del.icio.us
    • Netvouz
    • DZone
    • ThisNext
    • MisterWong
    • Wists
    Related Articles
  • NTV Predictions: Video Advertising (Liz Gannes/NewTeeVee)
  • A look at video ads on the WebSocial Media
  • Is Twitter F’ed? - The question of business model timing seems … (Allen Stern/CenterNetworks)
  • The Economist’s Technology Predictions For 2008
  • Predictions 2008 - Has it been a whole year? (John Battelle/John Battelle’s Searchblog)
  • Predictions for 2008?
  • John Battelle on 2007 predictions and advertising industryScobleShow: Videoblog about geeks, technology, and developers
  • Apple continues to run the iPhone show
  • IBM’s Five Predictions for the Future
  • Software Development Predictions for 2008Nick Bradbury's Shared Items on NewsGator Online
  • No comments yet. Be the first.

    Leave a reply