TiVo and Amazon expanded their digital partnership Monday. The pioneers in digital video recorders and online retail have teamed up to give TiVo subscribers the ability to purchase products from Amazon.com on TV sets, using the TiVo remote control.

With the new Product Purchase feature, television advertisers will be able to market products sold through Amazon.com on any broadcast or cable network, or via any of TiVo’s extensive interactive advertising features, the companies said.

TiVo launched the

new service Monday by featuring products related to several high-profile shows, including The Oprah Winfrey Show, The Ellen DeGeneres Show, The Colbert Report, and Burn Notice.

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Evan Young, director of broadband services for TiVo, said Product Purchase will add a new dimension to TV viewing. The partnership, he explained, lets viewers buy products related to their favorite TV shows or that they’ve seen in in TV […]

Orginal post by Top Tech News