Toshiba Corp. executives had a mighty moment Sunday when they had to face reporters just two days after its HD DVD format was dealt a potentially fatal blow by the defection of Warner Bros. Entertainment to a rival technology.

“It’s difficult for me to read the comments of the pundits that HD is dead,” said Jodi Sally, vice president of marketing for digital audio and video at Toshiba America Consumer Products. She was speaking at a news conference ahead of the

worldly Consumer Electronics Show, which starts in Las Vegas on Monday.

Sally indicated that Toshiba would continue its fight with a Sony Corp.-led group to dominate the market for a replacement to the DVD.

“We’ve been declared dead before,” Sally said.

Only two major U.S. studios now support HD DVD, while five support Sony’s Blu-ray disc. Warner is the last studio to put out movies in both formats, but will stop […]

Orginal post by Top Tech News