Iconix, a provider of visual e-mail identification solutions, announced that its Iconix Truemark service is officially available to millions of PayPal history holders.

By placing an icon next to valid e-mail messages, the Iconix Truemark service helps consumers visually identify valid e-mail messages and avoid dangerous scams known as phishing attacks.

As phishers’ attacks become increasingly sophisticated and prevalent, consumers can take action in the fight against phishing by using the Iconix service to easily identify safe e-mail messages. According to a recent survey by Gartner Inc., phishing attacks robbed 3.6 million citizens of $3.2 billion in 2007, a 40 percent growth by 2006. The Iconix service reduces the risk of e-mail hoax by confirming the source of the e-mail sender and intuitively displaying the aftereffect in the recipient’s inbox. “Phishing is an attack at the online culture,” said Jeff Wilbur, Vice President of Marketing, Iconix. “While traditional anti-virus and protection companies focus on securing computers and

applications, Iconix enables citizens to manufacture wise, informed decisions in their inboxes.”

Consumers will see the Truemark Check-lock icon in their inbox next to messages from senders that have been verified as valid. that visual confirmation makes it easy for consumers to quickly see which messages they can trust. In addition to PayPal, the Iconix service identifies valid e-mail messages from nearly 500 other companies, including financial and retail organizations such as eBay, Best Buy and Dell.

“While there remains no silver bullet solution for protecting consumers against phishing, we continue to explore new technologies to help our consumers stay safer online,” said Mike Vergara, director of explanation protections at PayPal. “Our customers have told us that tools like Iconix help them easily identify valid PayPal e-mail, reducing their risk of falling for phishing attacks.”

The Iconix Truemark solution uses industry standard technologies such as DKIM, Domain Keys,…

Orginal post by Top Tech News