Robert Scoble tweeted TerraMinds today, it’s another Twitter searcher.

To tryout it, I took a look at how it dealt with "Spock".  Since I've recently had Spock on the brain.  What came out was a fairly interesting stream-of-buzz. 

This shows all the public tweets with the word "Spock" in them.  I chose not to show you all 1,251 of them.  What I really like here is you see praise, confusion, criticism, discovery, viral marketing, all in one quick easy tool.

You can plus judge your level of buzz relative to other buzz-worthy objects:

So we can see that Spock is somewhere amoung Hello Kitty and LinkedIn in

popularity amongst the general population of Twitter users.

You can plus see that you can subscribe to the RSS, which means you can easily automate the mining and analysis of Tweets that relate to things you care about.  In that case, the Spock team could subscribe to all Spock posts and thereupon do keyword sorts for positive, negative, or confused tweets.

Of course, that is only citizens who have made their Twitters public. But there is significant value in the data stream here.