Verizon May Switch To Google for Mobile Searches

According to a report in Thursday’s Wall Street Journal, Verizon is on the verge of a deal with Google to supply Web-search services on its wireless network. The ubiquitous Google search bar is already on the iPhone and on a number of Sprint PCS phones.

The deal would give Verizon users a one-stop search screen rather than the layered searches they have today. The state of mobile search is chaotic, as each carrier has implemented its own structure

and service. Many users already bypass the carrier search interfaces and log onto Google and Yahoo with phone browsers.

Chris Ambrosio, director of wireless strategies at Strategy Analytics, a worldwide analyst firm, said, “[Wireless] operators need to do more for their customers whether they ever hope to monetize the wireless search market.” He said it makes sense for Verizon to team up with Google, as the search giant already has experience in […]

Orginal post by dhiram

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