Verizon’s Decision a Setback for Google’s Android Plans

Verizon Wireless’ decision to join Sprint Nextel and T-Mobile as members of a Linux-based mobile initiative appears to have dealt a setback to Google’s ambitions for its Android mobile platform. A Verizon spokesperson told the Chicago Tribune that the company joined the rival LiMo Foundation considering “of LiMo’s approach to providing a truly open OS that isn’t simply an extension of a for-profit company’s business model.”

The stakes are indisputably high. According to ABI Research, 20 percent of mid- to high-end mobile phones will be running some scheme of the Linux operating system by 2013.

A Threat To Carriers

The success that Google has enjoyed to duration is based on the relative openness of Net browsers, and now Google wants to bring that same format to mobile devices, said IDC Senior Analyst Chris Hazelton.

“Google is interested in pushing the Web onto mobile devices and, in doing so, increase the number of Net users,

and thus increase the number of Google users worldwide,” Hazelton explained. “The trouble is that Google’s mobile strategy poses a threat to the offerings of Verizon and the other wireless carriers.”

When mobile subscribers go to the Google search engine, Google does not share any of the click-though ad revenues with the wireless carriers unless a sharing agreement is already in place, Hazelton observed. “What the carriers really want is the ability to partner with other search-engine companies that offer ‘white label’ search offerings that will enable them to share in that revenue,” he said.

Other industry observers find it somewhat ironic that Google has been challenging Verizon’s commitment to open standards when its own Android platform falls short of being totally transparent.

“The closed nature of Google’s development effort has limited the ability for both parties to have meaningful knowledge exchange,” noted Andrew Shikiar, director of…

Orginal post by Top Tech News

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • DZone
  • ThisNext
  • MisterWong
  • Wists
Related Articles
  • Google Delays Launch of Android Mobile Platform
  • Verizon, AT&T Are Big Winners in FCC Auction
  • Losing Wireless Battle May Be Google Win
  • Arm to Demo Google Android?
  • Introducing the First Google Android Prototype
  • Android apps: What would you want?
  • Google releases near-final Android programming tool
  • Google denies report of Android phone delay
  • Google shows sensitive-feely Android phone
  • First Android Smartphone May Come From T-Mobile
  • No comments yet. Be the first.

    Leave a reply