As the wireless industry presses ahead with plans for a next-generation wireless technology, one key player keeps dragging its heels. Indeed, on April 14, several dominant wireless companies agreed to a licensing framework for patents addressing the emerging technology, known as towering Term Evolution [LTE]. The companies, including handset maker Nokia and network equipment maker Ericsson, join major wireless operators including Verizon Wireless and China Mobile as supporters for LTE, a technology widely seen as an on-ramp to truly speedy mobile Net connections.

whether it lives up to its billing, LTE would invent today’s cable and DSL modems — as well as the “3G,” or third-generation, mobile networks wireless carriers have spent billions to deploy — seem downright snail-like.

But conspicuously absent from that LTE confab has been Vodafone — the world’s largest wireless service provider, and thus the company that buys the most mobile phones from the likes of Nokia and strings the most

territory with network gear from Ericsson and others. “We announced a month ago with Verizon Wireless and China Mobile that we are going to press for development of the LTE standard,” Vodafone CEO Arun Sarin told BusinessWeek in a recent interview. “But we have not said we are definitely going to LTE.”

And yet, Sarin wants to invent two points crystal clear: Despite his noncommitment to LTE, Vodafone is not a technological-age laggard, and it is not blindly locked into serving Europe. Rather, the gargantuan wireless company is branching aggressively into emerging markets such as Latin America, India, and Africa. Of Vodafone’s globe-leading 250 million subscribers, 40 million customers are located in these distant markets, and that segment of the customer base is growing by 20 million a year, he notes.

And though Vodafone has been criticized for not being a 3G leader in its native European lands,…

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