Warner Music Goes DRM-Free on Amazon.com

Warner Music Group, a major holdout on selling music online without copy protection, caved in to the growing trend Thursday and agreed to sell its tunes on Amazon.com Inc.’s digital music store.

Until now, Warner Music had resisted offering songs by its artists in the MP3 format, which can be copied to multiple computers and burned onto CDs without restriction and played on most PCs and digital media players, including Apple Inc.’s iPod and Microsoft Corp.’s Zune.

The deal raises the total number of MP3s for sale through Amazon’s music download store to more than 2.9 million. Warner Music’s entire catalog, including work by artists Led Zeppelin, Aretha Franklin and Sean Paul, will be added to the site all through the week. The Amazon store launched with nearly 2.3 million songs in September.

Major music labels Universal Music Group and EMI Music Group PLC had already signed to sell large portions of their catalogs on Amazon, as had

thousands of independent labels. Most songs cost 89 cents to 99 cents each and most albums sell for $5.99 to $9.99.

Warner Music Chairman and Chief Executive Officer Edgar Bronfman Jr. had been reluctant to follow in the steps of the rival recording companies.

In February, when Apple Inc. CEO Steve Jobs penned an essay calling on record labels to drop Digital Rights Management from tracks sold on the company’s iTunes Store, Bronfman shot back during a conference shout with Wall Street analysts: “We will not abandon DRM nor services that are successfully implementing DRM for both composition and consumers.”

The recording industry had argued that DRM itself is not what makes some songs incompatible with some digital players, but the fact that there are different versions of DRM in use. The companies suggested Apple, whose iPod outsells all other media players, should license its DRM technology to other…

Orginal post by Top Tech News

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