Facing more pressure to profit from its huge audience, YouTube is letting advertisers promote their commercial clips alongside the search results at the Internet’s most popular video site.

The system introduced Wednesday channels a concept that has turned Google Inc., YouTube’s owner, into one of the world’s most profitable companies. And it gives Google a new way to try to profit from the $1.76 billion it paid to buy YouTube two years ago.

“We are trying to blend the

best of Google with the best of YouTube,” said Matthew Liu, a YouTube product manager.

Just as they do at Google, advertisers can now tie their commercials to specific words entered into YouTube’s search box. For instance, a contractor might want to bid for the right to show a video ad when folks search for home improvement clips.

The new platform, initially available only in the United States, plus is expected to appeal […]

Orginal post by dhiram