YouTube and the William Morris Agency are nearing a deal that would put the Hollywood talent broker’s clients in made-for-YouTube productions, according to a report in the New York Times.
The YouTube deal would reportedly give William Morris clients an ownership stake in the videos they create for the popular video Web site. William Morris represents the likes of actors Denzel Washington and Russell Crowe and producers Michael Bay and J.J. Abrams.
An agreement would give the agency’s clients,
“This is inevitable. It’s good for YouTube and good for humans who are creating substance that can’t find a place on the TV or cable networks,” said Phil Leigh, senior analyst at Inside Digital Media.
Monetizing YouTube substance
The New York Times cited anonymous sources who were not authorized to [...]
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